October 23, 2014

WHEEL (TIRE) BITING FOR GIRLS

Jen Lorentzen: Friend of the studio, Aaron Rose, was recently in town to do screen some of his films for Design Week PDX. We sat down after to catch up over some pints, and our discussion became focused on two of them. Both featured action sports athletes but of opposite gender. There had been a great disparity in the responses he received about them. I proposed that the differences stemmed from the subject’s gender as both films are beautiful and subjects look amazing.

The men’s piece, “New York La La La”, was heavily criticized as “wheel biting” or using skateboarding in a non endemic way in order to look “cool”. The men in the film were all well-respected skaters, and the man behind the lens is heavily connected to the skate industry – so claims of being unauthentic are difficult to make. The goal was to make something sexy – and they did.

In his film for “Nothin’ but Time”, Aaron and his team showed up with crates of Tucker clothing to showcase the clothing line and bring life to the song. The girls in this film live in rural New Mexico, they had never seen or worn a designer piece and likely had never heard a Cat Power song. People seem willing to accept it, to embrace and even be inspired by it.

It begs the question – why is the reaction so different between the two? It does seem that gender is the polarizing difference between them.

Why does it appear to be more acceptable to see an artistic interpretation with female athletes?