The brief was to reimagine and modernize the look and feel of the Athleta brand through the lens of the catalog.
We pulled the SKU counts from pages they had done and redesigned them with tears to show them how the modern catalog could look. Our direction has been implemented across the brand in print, retail and digital.
If you have seen an Athleta catalog in the last year, you have noticed the difference.
BEFORE (LEFT) ________ OUR DIRECTION (CENTER) ________ AFTER (RIGHT)
CURRENT CATALOG AND WEBSITE REFLECT OUR CREATIVE DIRECTION