Sol Republic

We were specifically approached by the team at Sol Republic to drive a gender balanced and active look and feel for the new Relays product. They wanted it to bridge lifestyle and performance to create a new hybrid product category. Our experience with Nike Sportswear, multiple action sport clients and Nike Running made us the perfect team to create the versatility focused visual center.

We developed photo direction, visual treatment and composition for an approach that would work for their wildly different Saviors of Sound ambassadors (shown with DJ Brazzabelle).

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