ALLEGIATE 

BRAND DEVELOPMENT & NAMING
VISUAL CENTER
LAUNCH CAMPAIGN
ENVIRONMENT

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Producing a top-to-bottom experience to drive excitement, loyalty and set the platform up for national growth. 

Allegiate is a proprietary team training workout created by former USC players and coaches. The discovery was a complex spectrum ranging from The Fountainhead to Justin Timberlake. We created an elevated brand position based on a complete customer experience in the physical and mental world. The end result was a clean and premium aesthetic with gridiron-inspired geometry that brings it all together.

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