Fostering the transition of this core, action-sports brand to a wider audience through a more fashion driven point of view.
We worked with the Nikita team to develop their catalogs and seasonal voice for snow and street. We took inspiration from modern fashion print — but used irreverent image hierarchy to balance the white space and keep it connected to the Nikita brand DNA. We implemented this look and feel across their global Trade Show presence, inspiring the consumer facing execution.
To launch their athletic wear, and excite participants about the product process, we hosted a shiburi workshop (a Japanese manual resist dyeing technique) at their 5K event.
