SEE THE FOREST
THROUGH OUR TREE

You’ve got the vision.  

We will collaborate with you to build an evergreen brand voice and graphic language. 

Brand development

Build a foundation to forge lasting and emotional relationships with your customers.

CKC_process-1

01. Know the soil

In order to launch a brand you need to know who you are talking to and define who you are.

- Brand Discovery
- Brand Position

CKC_process-2

02. Establish roots

Based on your brand position, you can begin to define how you look and communicate to your customer.

- Brand Identity 
- Branding Guidelines

Brand strategy

Develop a meaningful story that excites and connects with your customer.

CKC_process-3

03. Build the core

Elements of your brand that remain consistent, these hold tight to the brand platform and evolve slowly.

- Brand Strategy
- Brand Platform

CKC_process-4

04. Grow & pollinate

Different for every brand, tailored tools to excite and engage your customer that refresh more often.

- Seasonal Strategy
- Seasonal Execution

BRAND DEVELOPMENT

Brand Discovery
Sharpie Sessions
Customer Profile
Point of Differentiation
Goals & Opportunities
Brand Position
Brand Identity
Logo Design
Voice

BRAND STRATEGY

Seasonal Strategy
Seasonal Objectives
Customer Journey
Establish Channels
Social Media Mapping
Campaigns
Concepting

BRAND DESIGN

Art Direction
Content Creation
Photo Direction
Messaging
Visual Centers
PR tools
Collateral
Web Design
Events/Installations
Environment
Retail Fixturing
Packaging
522 N Thompson Street, Suite 3 | Portland OR 97227 | 971-258-2175 | info@clutchedkey.com
© 2018 Clutched Key Collective, LLC.