ADIGIRL

STRATEGY
PHOTO DIRECTION
MESSAGING
VISUAL CENTER
RETAIL CONCEPTS
COLLATERAL

VIEW

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Positioning a youthful female team perspective inspired by her layered life.

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We developed a look and feel consistent with the global seasonal direction, but unique to the overall collection. Color overlays, multiple images and layered looks—in collaboration with Polyvore (now SSENSE)—produced school locker-inspired collages. Photography direction specified a school location and featured multiple girls per shot to convey the feeling of team that’s so important to athletes of this age.

adidas Unveils The adigirl Collection
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392015
522 N Thompson Street, Suite 3 | Portland OR 97227 | 971-258-2175 | info@clutchedkey.com
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