ADIGIRL

STRATEGY
Photo direction
MESSAGING
visual center
collateral

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Positioning a youthful female team perspective inspired by her layered life.

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adigirl_FW15_Team-Action_05

We developed a look and feel congruent with global seasonal direction, but unique to the collection. Color overlays, multiple images and layered looks remind us of locker collages and Polyvore (with whom they ended up collaborating). Photography direction specified a school location that featured multiple girls in each shot to convey the feeling of team so important to athletes of this age.

adidas Unveils The adigirl Collection
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polyvore
Screen Shot 2015-12-15 at 7.24.35 PM
522 N Thompson Street, Suite 3 | Portland OR 97227 | 971-258-2175 | info@clutchedkey.com
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