Developing the concept and directives for global execution using elevated environments and artist collaboration as the vehicle for meaningful, regional connections
For the HTM and energy distribution level, we worked with palette and type from the global Flyknit launch and designed an elevated toolkit for retail materials and environments. The strategy for activation was based in large-scale installations, created in collaboration with regional artists. Participation was so beyond anything before it, we produced a book with the Energy Marketing team to recap the strategy depth and success.
