XS UNIFIED 

strategy
BRAND DEVELOPMENT & NAMING
CONTENT & PHOTO DIRECTION
COLLATERAL & SALES TOOLS
MERCHANDISING
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Evolving into a more strategic and holistic brand with more thoughtful construct and messaging.

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XS Helmets was initially launched as a sister brand, but their sophisticated color and accessories quickly grew their customer base and they evolved into a more multi-faceted outdoor brand. We updated the name to XS Unified to encompass the multi-sport channels and built a brand strategy on a multi-sport muse. We created categories for content, art direction for content/photography and a launched a new website.

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522 N Thompson Street, Suite 3 | Portland OR 97227 | 971-258-2175 | info@clutchedkey.com
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