Evolving into a more strategic and holistic brand with more thoughtful construct and messaging.
XS Helmets was initially launched as a sister brand, but their sophisticated color and accessories quickly grew their customer base and they evolved into a more multi-faceted outdoor brand. We updated the name to XS Unified to encompass the multi-sport channels and built a brand strategy on a multi-sport muse. We created categories for content, art direction for content/photography and a launched a new website.
