ABBY'S CLOSET 

BRAND DEVELOPMENT
VISUAL CENTER
LAUNCH CAMPAIGN
STRATEGY

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Communicating the positive and affirming experience of an Abby’s Closet event through a brand refresh. 

Abby’s Closet started with wanting one prom dress to have “another chance to dance” and has grown to provide thousands of them each year — but something greater was happening. With their thoughtful planning (from personal shoppers to inclusive sizing) each student left their event feeling beautiful and respected inside and out.

We developed a brand position, identity, brand strategy and content categories to give them tools to change the look and feel of the brand from top to bottom.

522 N Thompson Street, Suite 3 | Portland OR 97227 | 971-258-2175 | info@clutchedkey.com
© 2018 Clutched Key Collective, LLC.