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Celebrating and documenting this generation of young surfers, and their impact on the sport.
When Nike built their surf team, lightning struck with a powerhouse of female athletes. The groundbreaking action footage captured throughout the season was so abundant that the film demanded to be made. We positioned stories of home, travel and—most importantly—the legacy they were building as they pushed the limits of their sport to new levels. The color was inspired by the sunset image of pro surfer Lakey Peterson we used for the poster. The type and illustrations were created in collaboration with powerhouse type designer Jessica Hische. The film was free to view and consumer purchases were driven by easily shopable photos and storytelling.
