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LAM_twall

Celebrating this generation of young surfers and their impact on the sport.

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When Nike built their surf team, lightning struck with a powerhouse of female athletes. The groundbreaking action footage captured throughout the season was so abundant that the film demanded to be made. We positioned stories of home, travel and most importantly - the legacy they were building as they pushed the limits of their sport to new levels. The color was inspired by the sunset image of Lakey we used for the poster. The type and illustrations were done in collaboration with another powerhouse, type designer Jessica Hische. The film was made available for free and consumer purchases were driven by easily shopable photos and storytelling.

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