LEAVE A MESSAGE 

BRAND DEVELOPMENT
VISUAL CENTER
LAUNCH CAMPAIGN
ENVIRONMENT
COLLATERAL
MOTION GRAPHICS

View

LAM_twall

Celebrating and documenting this generation of young surfers, and their impact on the sport.

LAM_book-guts
Box_Open_NoShadow

When Nike built their surf team, lightning struck with a powerhouse of female athletes. The groundbreaking action footage captured throughout the season was so abundant that the film demanded to be made. We positioned stories of home, travel and—most importantly—the legacy they were building as they pushed the limits of their sport to new levels. The color was inspired by the sunset image of pro surfer Lakey Peterson we used for the poster. The type and illustrations were created in collaboration with powerhouse type designer Jessica Hische. The film was free to view and consumer purchases were driven by easily shopable photos and storytelling.

1105_LAM_Surfer
Screen shot 2011-07-15 at 8.23.03 AM (2) copy
522 N Thompson Street, Suite 3 | Portland OR 97227 | 971-258-2175 | info@clutchedkey.com
© 2018 Clutched Key Collective, LLC.