NIKE SNOWBOARDING

ENVIRONMENT
COLLATERAL

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A cohesive showcase for two unique brands created by highlighting a shared product.

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The challenge to feature both brands, while keeping the Nike Snowboarding brand elevated over the 6.0 brand, was solved by focusing on a shared product - the Vapen boot. Named for viking weaponry, the boot inspired the booth to be built like a vessel. The open center space drew people in to a common area and yet showrooms delivered their unique brand experiences. The two sides were differentiated from the outside through simple color and imagery changes.

522 N Thompson Street, Suite 3 | Portland OR 97227 | 971-258-2175 | info@clutchedkey.com
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