Creating a cohesive environment, highlighting a shared product and showcasing two unique brands.
The challenge to feature both brands, while keeping the Nike Snowboarding brand elevated over the 6.0 brand, was solved by focusing on a shared product—the Vapen boot. Named for Viking weaponry, the Vapen inspired the booth’s vessel design. The open center space drew people into a common area while showrooms delivered their unique brand experiences. The two sides were differentiated from the outside through simple color and imagery changes.
