The brand really began with the ingredients, and it continues to be it's point of differentiation. By utilizing the resources of the Amazon, of the owners family recipes, Teadora supports the rainforest preservation by enabling indigenous farms to flurish.
We wanted to reflect the honest and full circle nature of this by leading with the ingredients and representing them in a way that felt optimistic, artful and bright.
As a part of the brand strategy we developed a communication and content plan that would reinforce our truth based value propositon. For holiday seasonal campaign we put that into action around three key products and their winter benefits.
Concept: The Season to Replenish
Position: Crisp Winter Weather is Harsh on Skin