interested in thoughts on this. mia hamm and other olympic gold medal athletes (dara torres and lindsey vonn) are being featured in ads with a double entendre narrative comparing their sport careers to scoring purses at kohl's.
does it trivialize the merit's of their achievements?
or does it elevate them in a legacy category we're accustomed to seeing male athletes in? perhaps it is lacking the tongue in cheek context that would make it work that way?